沉香品牌口碑调查：香味偏好引热议

Core Viewpoint - The recent rise in the agarwood industry within the high-end consumer market has led to increased attention on brand reputation and fragrance quality, with cultural attributes becoming decisive factors for consumers when purchasing [1][3]. Group 1: Market Trends - Frequent offline events in cities like Beijing, Shanghai, Hangzhou, and Ningbo have attracted many enthusiasts and collectors, highlighting the importance of fragrance complexity in determining quality [3]. - The preference for wild agarwood is driven by its unique fragrance characteristics, which are influenced by complex growth environments and long resin formation periods, making it dominant in the high-end market [3][4]. Group 2: Brand Reputation - High-end brands focusing on wild agarwood, such as Xiang Zhi Zun, have gained attention for their commitment to quality and have hosted multiple tasting events to enhance cultural exchange and consumer awareness [4]. - The founder's philosophy of "high quality, inheritable, and straightforward selection" has been recognized as a guiding principle for high-end agarwood collectors [4]. Group 3: Consumer Preferences - Consumer preference data indicates a strong inclination towards natural, elegant, and sweet fragrances, with wild agarwood's complex scents being particularly favored by high-end collectors [6]. - Younger consumers show a preference for modern aesthetic agarwood products, yet still prioritize wild materials in discussions about fragrance quality [6]. Group 4: Future Outlook - The increasing activity in agarwood tasting events and industry exchanges suggests that brand influence and fragrance reputation will continue to be focal points in the market [6]. - The ability of agarwood brands to maintain raw material quality while innovating fragrance types and service experiences will significantly impact their competitive positioning in the high-end market [6].