年化超300%！这类“小额借款”正被摸排，不少人已中招

Core Insights - A new lending model called "Yuexi Rongdan" is rapidly spreading through hidden channels after the implementation of new lending regulations, targeting high-risk individuals previously discouraged by formal institutions, with annualized interest rates often exceeding 300% [2][3][4] Group 1: Lending Model Characteristics - "Yuexi Rongdan" platforms offer small loans ranging from 3000 to 5000 yuan with a very short repayment period of one month, specifically targeting high-risk customers [3][4] - For example, a platform named "Sensenhua" charges a borrower 4000 yuan, requiring repayment of 6000 yuan within a month, which includes a significant guarantee fee, resulting in a monthly interest rate of 36.9% [3][4][11] - Complaints regarding "Yuexi Rongdan" platforms have been reported on third-party complaint platforms, with over 200 complaints linked to various platforms including "Sensenhua" and "Lanhai Yihua" [3][4] Group 2: Regulatory Response - The China Internet Finance Association is organizing an industry self-examination to identify involved enterprises, product names, and operational behaviors, urging institutions to conduct self-correction [2][3] - Regulatory authorities have begun discussions with high-risk institutions involved in public complaints, indicating a proactive approach to address the emerging risks associated with these platforms [4] Group 3: Hidden Channels and Marketing Strategies - The investigation reveals that these platforms utilize various hidden channels such as loan supermarkets and SMS promotions to attract customers, making it difficult to trace the actual entities behind the loans [6][18] - Many platforms employ similar names and descriptions to create a "matrix" of online identities, enhancing their visibility through keyword bidding in advertising [6][18] Group 4: User Experience and Complaints - Users report that the only operational feature in certain apps, like "Baihe Youpin," is the "Emergency Fund" section, which leads to multiple high-interest platforms upon application [8][21] - Users have experienced high fees, with one borrower reporting a total repayment of over 6000 yuan for a 4500 yuan loan, including substantial guarantee fees [11][21] Group 5: Corporate Structures and Ownership - The ownership structure of these platforms is complex, with entities like Hainan Heqian holding significant stakes in various lending applications, complicating the identification of responsible parties [14][16] - The actual control of these companies often traces back to individuals with multiple affiliations, indicating a web of interconnected businesses operating under different names [17]