众信旅游发布“众信滑雪”品牌 加速布局冰雪旅游赛道

Core Insights - Zhongxin Tourism launched the "Zhongxin Ski" brand to expand its presence in the ice and snow tourism sector [2] - The new brand offers over 20 ski products covering various domestic and international destinations, including high-end international events and niche locations [2] Product Offerings - The offerings include three main categories: - International high-end events, such as products for the 2026 Winter Olympics in Italy and the Chongli Yunding World Cup viewing tours [2] - Thematic products, like the French electronic music ski experience that combines snow sports with trendy entertainment [2] - Niche destination products, such as skiing and sightseeing tours in Georgia, introducing emerging ski locations to tourists [2] Market Trends - The popularity of ice and snow tourism has surged this year, with search volume, inquiries, and orders for ice and snow products increasing by 300%, 180%, and 130% respectively for the 2025-2026 snow season [2] - The combination of skiing with elements like auroras and hot springs is driving the diversification of ice and snow experiences, creating a sustained consumer interest [2] Service Features - Zhongxin Ski focuses on flexible small group tours that can accommodate as few as two people, with multiple departure points and customizable itineraries based on tourists' skill levels [2] - The brand has partnered exclusively with Black Spade Ski to provide a Chinese-speaking service team for global routes, addressing language barriers and ensuring professional guidance for tourists [2]