AI要向电商“抽佣”了

Core Insights - The rise of AI is fundamentally transforming the e-commerce landscape, shifting traffic from traditional search engines to AI-driven platforms like ChatGPT and Doubao [2][3][4] - Major e-commerce players are adapting to this trend, with companies like OpenAI and Shopify collaborating to integrate shopping experiences directly into conversational interfaces [3][4] - In China, Doubao, supported by ByteDance, is creating a closed-loop e-commerce ecosystem with Douyin, indicating a significant shift in consumer shopping behavior [5][6] E-commerce Traffic Shift - AI is changing the way consumers shop, moving from traditional search methods to conversational interactions, as highlighted by Shopify's partnership with OpenAI [3][4] - ChatGPT has surpassed 700 million monthly active users, becoming a new entry point for e-commerce, competing with established platforms like Google and Amazon [3][4] - Traditional search engines are experiencing a decline in usage, while AI models are gaining traction, which could disrupt the advertising revenue model of companies like Google and Baidu [4][9] AI Integration in E-commerce - Doubao allows users to ask for product recommendations directly within the app, linking to Douyin's shopping platform, thus streamlining the shopping process [5][6] - Alibaba's recent launch of the Qianwen app aims to compete in the AI-driven e-commerce space, although it has yet to achieve significant user engagement compared to Doubao [6][10] - The integration of AI in e-commerce is expected to enhance user experience by providing personalized recommendations based on historical behavior [9][12] Future of Search Engines - Experts predict that traditional search engines may gradually decline as AI-driven conversational interfaces become the norm for information retrieval and shopping [7][9] - Companies like Baidu are developing AI products to adapt to this shift, with their Wenxin assistant showing significant user growth [10][11] Data Quality and Trust Issues - The effectiveness of AI in e-commerce is heavily dependent on the quality of data used, with concerns about the reliability of information generated by AI models [13][16] - The challenge of misinformation and the need for accurate data integration are critical for the successful implementation of AI in commercial settings [14][17]