Abercrombie & Fitch's shares are up 37% thanks to Hollister's success

Core Insights - Abercrombie & Fitch Co. has transformed from a once-discarded early-2000s mall brand to a highly sought-after brand among millennials and older Gen Z consumers since 2019 [1] Company Summary - The company has successfully repositioned its brand image to appeal to a younger demographic, indicating a significant turnaround in its market perception [1]