增强消费品供需适配性 进一步促进消费
Qi Huo Ri Bao Wang·2025-11-26 17:08

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for consumption upgrades to lead industrial upgrades [1] - By 2027, the plan targets a significant optimization of the consumer goods supply structure, establishing three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is expected to be largely formed, with a steady increase in the contribution of consumption to economic growth [1] Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks across five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, precisely matching the needs of different demographics, cultivating new consumption scenarios and business formats, and creating a favorable development environment [1] - Emphasis is placed on expanding new fields and tracks, promoting efficient manufacturing models, and enhancing the integration of artificial intelligence [1] - Key industries targeted include smart connected new energy vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials, with goals to create hundreds of iconic products and innovative companies [1] Group 2: Market Segmentation and Product Development - The plan also focuses on deepening existing markets by promoting the expansion and iteration of green products, enhancing the quality of rural consumer goods, and significantly developing leisure and sports products [2] - It aims to adapt to the trends of green and low-carbon consumption by improving the energy and water efficiency standards of consumer goods [2] - Specific market segments targeted include enriching the supply of baby and children's products, enhancing quality student supplies, expanding fashionable "trendy" products, and optimizing products for the elderly [2]