Gradial and Stagwell Partner to Accelerate Agentic Marketing for Global Brands

Core Insights - Gradial and Stagwell have formed a strategic partnership to enhance marketing execution for enterprise brands through agentic AI technology [1][3] - The collaboration aims to address the challenges faced by modern marketing teams, including operational bottlenecks and the need for faster, more personalized marketing solutions [2][5] Partnership Overview - The partnership will enable the launch of a joint go-to-market program, co-development of solution playbooks for priority industries, and targeted client pilots to scale across complex marketing organizations [4] - Gradial's agentic AI platform automates the execution layer of the content supply chain, allowing for seamless integration with existing marketing tools [7] Benefits for Brands - The joint offering will help marketing teams reduce operational drag by minimizing handoffs, rework, and manual production tasks [8] - Brands will benefit from improved governance through built-in quality assurance, accessibility checks, and compliance across markets and brands [8] - The partnership emphasizes a shift from slow, manual workflows to agentic automation, enabling teams to focus on strategy and high-impact experimentation [8] Future Outlook - The partnership is already in progress with select global brands, with additional deployments planned for 2026 [6] - Both companies share a vision that marketing should be faster and easier, designed around human workflows, with AI handling repetitive tasks [6]