张近东“净身出户”，为何这么多大佬朋友无人能救苏宁？

Core Points - Zhang Jindong, once a prominent figure on China's Forbes rich list, has seen his assets wiped out overnight due to the restructuring of Suning Electric Group and its 38 subsidiaries [2][4] - The restructuring plan has been delayed multiple times, with a new vote scheduled for December 14, and requires Zhang and his spouse to transfer all personal assets into a trust [2][3] - Suning's total liabilities amount to 238.7 billion yuan, while its assessed asset value is only 63.7 billion yuan, indicating a significant financial shortfall [4][16] Company Overview - Suning Electric Group, founded by Zhang Jindong in 1990, rapidly expanded and became a leading player in the home appliance retail sector [5][13] - The company went public in 2004, and by 2010, Zhang's net worth reached 38 billion yuan, ranking him fourth on the Forbes list [6][7] - Suning's business model faced challenges with the rise of e-commerce, particularly from competitors like JD.com, leading to a decline in market share [13][16] Financial Situation - The restructuring plan involves creating a bankruptcy trust to manage the assets of the 38 companies, effectively transferring ownership from Zhang and his family [3][4] - Despite the restructuring, there remains a debt gap of over 190 billion yuan, which even Zhang's peak wealth could not cover [4][16] - The company's financial struggles have been exacerbated by failed investments, including significant losses in the real estate and sports sectors [8][10] Strategic Missteps - Zhang's aggressive expansion into various sectors, including sports and e-commerce, did not yield the expected returns and strained the company's finances [8][12] - Suning's late entry into online retail and reliance on traditional retail strategies hindered its ability to compete effectively in the evolving market [13][16] - The company's failure to adapt to digital transformation and maintain technological competitiveness has been a critical factor in its decline [16][17]