骂不倒的大麦

Core Insights - The article highlights the growing frustration of concertgoers towards ticketing platforms like Damai, as evidenced by public expressions of discontent during concerts, where audiences chant "bankrupt" in response to artists thanking these platforms [1] Group 1: Damai's Market Position - Damai, originally founded as "China Ticket Online" in 1999, has evolved to dominate the online ticketing market, achieving a market share of nearly 70% during the peak of live performances [2][4] - The platform's success is attributed to its technological advancements in ticket distribution and its strategic acquisition by Alibaba in 2017, which allowed it to extend its reach into both upstream and downstream segments of the entertainment industry [5][6] Group 2: Ticket Supply and Demand Dynamics - The ticketing market is characterized by a significant imbalance between supply and demand, with many concerts having a public sale rate as low as 20%, leading to a reliance on secondary markets and scalpers [8][10] - The introduction of real-name ticketing systems has not effectively eliminated scalpers, as evidenced by the continued presence of secondary market tickets at inflated prices [12][15] Group 3: Economic Implications for Stakeholders - The rigid cost structure of live events, combined with the elastic nature of ticket revenue, creates a scenario where promoters may leverage scalpers to maximize income, especially in cases of underperforming shows [15][16] - The concert industry is seeing a concentration of revenue among a small number of large events, with 0.5% of performances generating 51% of total box office revenue, indicating a significant disparity in market dynamics [16][17] Group 4: Potential Solutions and Innovations - The article suggests that dynamic pricing models, similar to those used by Ticketmaster, could help address the issues of scalping and ensure fairer pricing for consumers while maintaining revenue for promoters [17][18] - However, the recent backlash against dynamic pricing by artists like Taylor Swift indicates a complex relationship between pricing strategies and fan loyalty [18]