曾亏百亿元的大文娱，不再拖累阿里利润丨消费参考

Financial Performance - Alibaba reported a revenue increase of 4.77% year-on-year to 247.795 billion yuan for the latest fiscal quarter ending September, but Non-GAAP net profit fell by 71.65% to 10.352 billion yuan, primarily due to costs associated with the food delivery competition [1] - The entertainment segment, particularly the Whale Entertainment Group, has achieved profitability for three consecutive quarters, driven by improved operational efficiency at Youku [2] Industry Comparison - In contrast, iQIYI's revenue declined by 7.8% year-on-year to 6.68 billion yuan, with a net loss of 248.9 million yuan, while Mango TV's revenue also fell by 6.58% to 3.099 billion yuan, with a net profit drop of 33.47% to 252 million yuan [3] Cost Management Strategies - Youku has focused on reducing content costs and increasing efficiency, which is essential for survival in the current market environment. The emphasis is on allocating limited funds to key projects [4][5] - Youku has established over ten original drama studios since 2023, contributing to its successful series like "The Cang Hai Chuan" and "In the Name of Law," which have significantly boosted its visibility and monetization opportunities [6][7] Future Outlook - Although Youku has entered a positive cycle, there may be pressure on revenue growth as Alibaba did not mention any increase in Youku's income in its financial report [8][9]