Sou Hu Cai Jing·2025-11-27 02:57Core Insights - Google Labs has launched an experimental AI marketing platform called Pomelli, which aims to serve as a brand-specific intelligent marketing partner by understanding brand DNA and addressing the limitations of generic AI [2] - The platform allows brand clients to input their website and creative direction, enabling the rapid generation of marketing content that aligns with brand tone across various channels [2] - AI marketing expert Linghu Technology emphasizes that Pomelli provides a solution to the challenge of creating personalized brand expressions by extracting brand DNA and establishing rules for AI to learn unique brand communication [2][3] Brand DNA and AI Evolution - According to Linghu Technology, brand DNA is the foundational element of all marketing actions, and AI has evolved beyond a mere execution tool to deeply understand user intent and predict conversion potential [3] - The platform allows for the customization of communication strategies, ensuring that AI acts as a faithful transmitter and practitioner of brand values [3] - Companies often find that generic content lacks brand-specific characteristics, necessitating significant manual adjustments, highlighting the importance of a tailored approach to AI-generated content [3] Value Proposition of AI for Brands - AI provides multiple benefits for brands, including maintaining consistency in visual and tonal style, ensuring a cohesive brand image [3] - For individual creators, AI serves as a valuable partner in personal brand development, enhancing their marketing efforts [3]