首届“讲好空中丝路故事”暨品牌传播研讨会在西安圆满召开

Core Insights - The first "Telling the Story of the Air Silk Road" and Brand Communication Seminar was successfully held on November 26 in Xi'an, marking a significant step for China in global aviation cooperation and brand value output [1][3] - The seminar aimed to summarize the achievements of the 2025 Air Silk Road construction service demonstration cases and to create a high-end platform for sharing quality practices [3][4] - The event highlighted the dual value system of the Air Silk Road, serving as a bridge for Chinese brands and culture to reach the world while also fostering global development opportunities [3][4] Event Overview - The seminar was co-hosted by the organizing committee and Xinhua News Agency, with support from various media outlets and institutions [3] - Key participants included representatives from selected service demonstration cases, mainstream media, government departments, and core enterprises in the industry [3] Key Themes - Discussions focused on enhancing the communication effectiveness of the Air Silk Road and constructing a new brand communication ecosystem [4] - The seminar featured case sharing from various representatives, showcasing practical achievements in the Air Silk Road initiative [4] Strategic Advantages - The initiative is backed by five core advantages: policy support from the Belt and Road Initiative, a global aviation network, a robust legal framework for cross-border cooperation, a rich cultural heritage, and a widespread network of cooperation nodes [4] - The Air Silk Road aims to integrate resources across various sectors, including aviation, culture, tourism, and logistics, to break down industry barriers and enhance global economic recovery [4][5] Future Directions - The goal is to develop a globally influential super IP platform that supports the internationalization of Chinese brands, technology standards, and cultural values [5] - Media representatives discussed innovative ways to tell the Chinese story and enhance international exchanges, emphasizing the importance of audience engagement [5][8] Technological Integration - China Search Technology Information Co., Ltd. plans to leverage AI and big data to create a monitoring and analysis platform for the Air Silk Road, ensuring personalized and precise content distribution [8] - The seminar marked the initial construction of a brand communication community, with a clear path for brand development and collaborative efforts among enterprises, media, and think tanks [8]