事关促消费!六部门印发重磅文件→
Sou Hu Cai Jing·2025-11-27 03:26

Core Insights - The Ministry of Industry and Information Technology, along with several other government departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for consumption upgrades to lead industrial upgrades and achieve a dynamic balance between supply and demand by 2027 [1][4]. Summary by Sections Overall Requirements - The plan aims to optimize the supply structure of consumer goods by 2027, creating three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, while fostering high-quality consumer goods with cultural significance [4]. Accelerating Innovation in New Technologies and Models - Focus on key industries such as smart connected new energy vehicles, smart home products, and modern textiles to develop innovative applications and create a hundred landmark products and enterprises [5]. - Promote flexible and customized manufacturing models, establishing a digital system that connects user demand with intelligent design and flexible production [6]. - Encourage the integration of artificial intelligence across the consumer goods industry, promoting smart products that provide various life services [6]. Expanding Supply of Unique and New Products - Adapt to the trend of green and low-carbon consumption by improving energy efficiency standards and promoting green building materials [7]. - Support the development of high-quality leisure and sports products to meet new demands from the sports economy [8]. - Encourage innovation in health products, focusing on special dietary foods and high-end medical devices [9]. Precise Matching of Different Consumer Needs - Enhance the supply of quality children's products, promoting safety and quality standards [10]. - Expand the supply of fashionable "trendy" products, focusing on sustainable materials and high-end brands [12]. - Develop age-appropriate products for the elderly, emphasizing comfort and functionality [13]. Cultivating New Consumption Scenarios and Business Models - Support the establishment of flagship stores and new concept stores to enhance consumer experience [13]. - Encourage the development of new business models such as live e-commerce and instant retail, leveraging advanced technologies for immersive shopping experiences [14]. Creating a Favorable Development Environment - Strengthen financial support for the consumer goods industry, promoting policies for equipment upgrades and trade-in programs [15]. - Organize promotional activities to highlight quality consumer products and brands, aiming to cultivate a strong consumer market [16]. - Maintain market order by addressing issues like local protectionism and ensuring product safety standards are updated [16].