淡水泉投资李天：未来1-2年，新消费最大机会在“她经济”与“多巴胺经济”

Core Insights - The rise of new consumer brands such as trendy toys, cosmetics, and milk tea is primarily driven by the increase in female consumption, characterized by a tendency to try new products and share experiences [2][5][6] - The investment opportunities in the new consumer sector are expected to focus on companies that can leverage both the "she economy" (female consumption) and the "dopamine economy" (affordable entertainment services) [4][10] Group 1: New Consumer Trends - New consumer brands have seen explosive growth due to female consumers' preference for trying new brands and sharing their experiences, leading to rapid brand adoption [5][6] - However, the loyalty of female consumers is low, which poses challenges for brand sustainability and growth in the long term [6][7] - The performance of traditional male-oriented brands has been relatively weak under current macroeconomic pressures, highlighting the shift towards female-centric consumption [5][6] Group 2: International Expansion - Many new consumer companies are exploring international markets, but the focus is shifting from goods to services due to increased tariffs on products [7][8] - The entertainment sector presents a unique opportunity for Chinese companies to expand internationally, as it has lower barriers to entry compared to other service categories [8][9] - The concept of "affordable happiness" or "dopamine economy" is emerging, where Chinese companies can offer low-cost entertainment options such as short videos and games to global markets [9][10]