一颗苹果背后的助农增收之路

Core Insights - The article highlights the transformation of the apple supply chain in Shaanxi, China, driven by the direct engagement of retail companies like China Resources Vanguard with local farmers, enhancing income and reducing losses for producers [1][4][10]. Group 1: Company Initiatives - China Resources Vanguard has established a direct procurement model, reducing intermediaries and ensuring better prices for farmers, which has been in place since 2015 [4][10]. - The company has built 98 agricultural bases across 24 provinces, focusing on various products including fruits, vegetables, and meat, aiming to support rural revitalization and increase farmers' income [1][11]. - The establishment of a self-owned brand "Runjia" aims to enhance product quality and market access for local farmers, allowing them to retain more value from their produce [6][10]. Group 2: Agricultural Impact - The apple production in Yan'an exceeds 5 million tons annually, with the local farmers experiencing improved product quality and higher sales prices due to direct market access [5][6]. - The "commodity rate" of apples has been affected by weather conditions, with this year's rate dropping to 50-60% compared to over 80% in normal years, highlighting the importance of efficient supply chain management [2][3]. - The direct supply model has diversified the market for apples, allowing for better pricing and reduced waste, benefiting both farmers and consumers [3][4]. Group 3: Employment and Community Development - The new supply chain model has created job opportunities for local residents, with many working in sorting and logistics, thus contributing to local economic development [9][10]. - The model not only provides stable income for farmers but also offers flexible employment options for community members, enhancing their quality of life [8][9].