Core Insights - The Chinese consumer market is undergoing a significant transformation from total expansion to structural optimization, driven by changes in consumer demographics and preferences [1] Group 1: Focus on Children and Students - The government emphasizes the importance of addressing the key needs of "healthy growth" and "learning efficiency" for children and students, highlighting issues such as product safety and quality [2] - There is a push for the development of AI toys that facilitate open and personalized interactions with children, promoting active learning and emotional management [2] Group 2: Focus on the Elderly - The initiative aims to combine "practical convenience" with "quality of life" for the elderly, addressing challenges such as mobility issues and the need for home care [3] - The government plans to enhance the development of elderly care products, including service robots and easy-to-swallow foods, while also establishing a standard system for elderly products [3] Group 3: Focus on Young Consumers - The strategy highlights the importance of "individual expression" and "fashion leadership" for young consumers, with a focus on cultural trends and the rise of domestic brands [4] - Support will be provided for the development of culturally rich and fashionable products, including designer collaborations and personalized services to meet diverse consumer needs [4]
工信部:将持续推进互联网应用及智能终端适老化改造
Yang Shi Wang·2025-11-27 03:59