文旅部：将从供需两端发力 支持优质文旅产品上新等

Core Viewpoint - The Chinese government is enhancing consumer goods supply and demand adaptability to promote consumption, focusing on cultural and tourism products that resonate with consumers and foster cultural identity [1]. Group 1: Product Innovation - The government will support the introduction of high-quality cultural and tourism products, including awards for animation to stimulate innovation and the development of quality IP [1]. - Initiatives will include expanding the pilot scope for cultural creative product development and promoting "city gifts" to enhance quality and systematic growth [1]. - Events such as the China International Animation and Game Expo and the China International Brand Licensing Exhibition will be organized to facilitate brand authorization and product development [1]. Group 2: Consumer Experience Enhancement - The government aims to revitalize cultural tourism consumption scenarios by providing guidelines for improving non-heritage workshops and promoting high-quality related products and services [2]. - Seasonal activities like "Non-Heritage Goodies, National Trend Renewal" will be held to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [2]. - The government will guide the enhancement of self-driving and camping tourism services, enriching urban and rural leisure consumption scenarios [2]. Group 3: Consumer Activity Innovation - Nationwide cultural and tourism consumption promotion activities will be organized around traditional festivals and peak tourism seasons, offering seasonal products and services [3]. - Initiatives like "Travel with Performances" and "Travel with Events" will be developed to meet diverse consumer needs [3]. - The government will implement measures to attract more foreign tourists through tax refund policies and promote both domestic and inbound consumer needs in tourism products [3].