产品上新场景焕新活动出新 丰富特色文旅产品供给

Core Insights - The government is enhancing the adaptability of supply and demand in consumer goods to promote consumption through new products, refreshed scenarios, and innovative activities [2] Group 1: Supply and Demand Adaptability - There is a strong demand for domestic products, cultural creations, and intangible cultural heritage products, leading to the emergence of popular products that meet consumer needs while enhancing cultural identity and spiritual satisfaction [2] - Structural mismatches in supply and demand still exist, with some products experiencing oversupply while high-quality supply remains insufficient [2] - The transition from old to new driving forces is ongoing, with a lack of innovative applications and supply for new products that cater to residents' quality and personalized needs [2] Group 2: Support for Quality Cultural and Tourism Products - The government is supporting the launch of quality cultural tourism products, including awards for animation to encourage innovation in the industry and the development of quality intellectual properties [3] - Initiatives include expanding the pilot scope for cultural and creative product development and promoting high-quality products through exhibitions and trade activities [3] Group 3: Revitalizing Cultural and Tourism Consumption Scenarios - Guidelines for the construction of intangible cultural heritage workshops are being developed to enhance quality and efficiency, promoting a range of related products and services [4] - Seasonal activities such as "Non-Heritage Goodies, National Trend Renewal" are being organized to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [4] Group 4: Innovative Cultural and Tourism Consumption Activities - Nationwide cultural and tourism consumption promotion activities are being held, focusing on seasonal products and services that enhance the consumer experience [6] - Initiatives like "Travel with Performances" and "Travel with Events" are designed to meet diverse consumer needs while promoting rural products [6] - The government is also implementing measures to attract more international tourists through tax refund policies and promoting immediate refunds for purchases [6]