How Amazon Relay turns peak season volume into real opportunity

Core Insights - The holiday shopping season, particularly Amazon Prime's Black Friday sale, significantly increases freight demand due to a surge in e-commerce volume [1][3] - Carriers can leverage this seasonal demand through various load opportunities available on Amazon Relay's platform [1][3] Freight Demand Dynamics - Consumer shopping patterns during concentrated sale periods directly correlate with increased freight demand as orders need to be transported from fulfillment centers to customers [2] - The surge in e-commerce activity during Black Friday leads to substantial freight movement across Amazon's logistics network, reflected in increased load availability for Amazon Relay carriers [3] Equipment and Load Types - Freight movement utilizes various equipment configurations, including power-only loads for Amazon-owned trailers, dry van freight, refrigerated freight for temperature-sensitive products, and box truck loads for regional deliveries [4] - The diversity of equipment types and booking methods allows carriers to align their capacity with the most suitable opportunities for their operations [5] Information Advantage - Traditional load boards often lack critical information, forcing carriers to make phone calls for confirmations, which wastes time during peak seasons [6] - Amazon Relay provides a comprehensive view of available loads, including total payout, rate per mile, mileage figures (including deadhead miles), exact pickup and drop-off addresses, and appointment windows, enabling carriers to make informed decisions quickly [7]