工信部：未来的消费不再是购买一件商品，而是订阅一种生活

Core Viewpoint - China's consumer goods supply has entered a new development stage characterized by high quality and reasonable pricing, meeting the basic needs of the population, but structural mismatches in supply and demand still exist in certain sectors [1][5][9]. Group 1: Supply and Demand Issues - There are structural mismatches in supply and demand, with some products experiencing oversupply while high-quality offerings remain insufficient, particularly in high-end brands for jewelry, bags, and cosmetics [1][5][9]. - The transition from old to new growth drivers is ongoing, with a lack of innovative products that meet the quality and personalization demands of consumers [1][5][9]. - Certain consumer hotspots, such as elderly care, cultural tourism, and smart consumption, have strong demand, but the supply of personalized products like elderly care items and smart devices is inadequate [1][5][9]. Group 2: Implementation Plan - The Ministry of Industry and Information Technology (MIIT) has jointly issued an implementation plan to enhance the adaptability of consumer goods supply and demand, which includes the application of generative artificial intelligence and 3D digital design tools [1][5][9]. - The plan aims to develop AI terminal products that provide entertainment, health, and companionship services [1][5][9]. Group 3: AI Product Development - As of mid-2023, the user base for generative AI products in China has reached 515 million, with continuous expansion of application scenarios and a surge in new AI terminal products [6][10]. - The MIIT will focus on product and scenario innovation to accelerate the integration of AI technology in the consumer goods sector [6][10]. Group 4: Digital Transformation - The MIIT plans to promote the integration of AI and big data technologies to build a digital ecosystem that encompasses user needs, intelligent design, flexible production, and precise services [6][10]. - In the home appliance sector, there is support for developing smart appliance ecosystems based on user behavior data, which has already shown positive user feedback [6][10]. Group 5: Scenario Expansion - The MIIT has released 213 application scenarios for digital technology to enhance product variety, quality, and branding, aiming to identify solutions that address industry pain points and improve manufacturing efficiency [7][11]. - In the "AI + smart home" scenario, the MIIT will promote the development of interconnected smart home systems, creating immersive and proactive smart living experiences [7][11]. - In the "AI + health and elderly care" scenario, initiatives will focus on developing rehabilitation aids, health monitoring products, and humanoid robots to transition from mechanical care to emotional companionship [7][11].