Sou Hu Cai Jing·2025-11-27 04:47Core Viewpoint - International gold prices have surged, reaching a historical high of $4,300 per ounce in October, with a year-to-date increase of over 58%, leading to heightened market attention on the performance of leading gold companies like Chow Tai Fook [1] Group 1: Financial Performance - Chow Tai Fook reported a revenue of HKD 38.986 billion for the first half of the 2026 fiscal year, a decrease of 1.1% year-on-year [1] - The operating profit was HKD 6.823 billion, reflecting a year-on-year increase of 0.7% [1] - Shareholder profit stood at HKD 2.534 billion, a slight increase of 0.1% compared to the same period last year [1] Group 2: Product Strategy - The "fixed-price" gold jewelry products have emerged as a key growth driver, with the gross profit margin maintained above 30% due to high-margin pricing and rising gold prices [4] - Sales from key product series, including the Palace Museum series, reached HKD 3.4 billion, up approximately 48% from HKD 2.3 billion in the previous year [4] - The retail value contribution of fixed-price jewelry in mainland China increased from 27.4% to 31.8%, with the average selling price of fixed-price gold jewelry rising from HKD 5,300 to HKD 6,300 [4] Group 3: Retail Strategy - Chow Tai Fook closed 611 retail points in the past six months, reducing the total number of retail points in mainland China to 5,663 as of September 30, 2025 [5][7] - The company reported a 2.6% increase in same-store sales in mainland China, indicating improved performance from the store optimization strategy [7] - Chow Tai Fook is strategically expanding into high-end shopping centers and core locations to enhance brand appeal, with plans to open six new stores in international markets by June 2026 [7] Group 4: Pricing Adjustments - In response to rising international gold prices, Chow Tai Fook has implemented multiple price increases, with adjustments ranging from 10% to 20% in March and 12% to 18% in late October [8] - As of November 26, the company had completed three rounds of price increases throughout the year [8]