华杉未在通牒期限内道歉,罗永浩确认将公布录音
Guan Cha Zhe Wang·2025-11-27 05:07

Core Viewpoint - The ongoing conflict between Luo Yonghao and Hua Shan highlights the tensions within the Chinese marketing and public relations industry, particularly regarding accountability and public statements made by industry leaders [1][4]. Group 1: Incident Overview - Luo Yonghao issued an ultimatum to Hua Shan, demanding a public apology by 6 PM on November 26, failing which he threatened to release recorded conversations [1][4]. - The dispute originated from Hua Shan's comments on a salary increase for employees at Xibei, which Luo Yonghao found misleading and provocative [1][4]. - As of November 27, Hua Shan had not apologized, and Luo Yonghao confirmed he had not received any private apology [4]. Group 2: Background of the Parties Involved - Hua Shan is the founder of Hua Yu Hua, a marketing consulting firm known for its "super symbol" theory, which has been influential in the branding and marketing sector [10][11]. - The firm has worked with notable clients such as Xibei, Haidilao, and others, creating memorable marketing campaigns [11][13]. - Luo Yonghao and Hua Shan have a history of conflict, including a previous incident in September regarding Xibei, which ended with a private apology from Hua Shan [10][11]. Group 3: Industry Implications - The incident reflects broader issues in the marketing industry, such as the reliance on established firms for branding strategies and the challenges they face in adapting to new market conditions [13]. - Hua Yu Hua's approach has been criticized for being formulaic, focusing on large, bright designs and catchy slogans, which some believe may not resonate with modern consumers [11][12]. - The ongoing public dispute may impact the reputation of both parties within the industry, potentially altering client perceptions and future business opportunities [1][4].