Group 1 - The core viewpoint of the article is that in the increasingly competitive maternal and infant industry, brands need new growth engines, and BabyTree Group's launch of "Miracle 2.0 - Intelligent All-Scenario Marketing System" represents a breakthrough driven by AI technology [1][3] - "Miracle 2.0" is a significant strategic upgrade for BabyTree, utilizing the "Mika-Brain" maternal and infant vertical model as its technological foundation, integrating resources across four dimensions: content, technology, consumption, and ecology, forming a complete marketing chain from user insight to long-term operation [3][4] - The system focuses on users and leverages AI technology to achieve intelligent upgrades across all marketing stages, fundamentally changing the growth logic that relies on traffic distribution [3][4] Group 2 - BabyTree has developed a "Maternal and Infant Consumption Trend Radar" system that captures category trends and user pain points in real-time, helping brands reduce the risks associated with new product launches through user tagging and intelligent analysis [4] - The AIGC content platform enables large-scale production and personalized distribution of multimodal content, optimizing the AI Q&A scenarios and enhancing brand search relevance and consultation conversion rates through the "Mika AI Assistant" [4] - The core value of "Miracle 2.0" lies in achieving a win-win situation for brands and users, where brands can lower marketing costs and improve operational efficiency, while users receive personalized product and service recommendations [6]
宝宝树推出“奇迹2.0”营销系统，助力母婴品牌高质量增长