全球化再提速：印尼双店三日GMV超28万元，美国市场连开四店

Core Insights - The Chinese tea brand, Jasmine Milk Tea, has opened two new stores in Jakarta, Indonesia, marking its entry into the sixth overseas market and demonstrating its global expansion strategy [1][3] - The brand has also opened four new locations in the United States, indicating simultaneous growth in both hemispheres [1] Expansion in Southeast Asia - The entry into the Indonesian market is based on a thorough analysis of the Southeast Asian market, with Indonesia being the largest economy in the region and having a young population that aligns with the brand's target demographic [3] - The brand's rapid expansion into culturally similar markets like Indonesia follows its successful entry into Thailand, showcasing a shift towards a more coordinated regional strategy [3] Localization Strategy - Jasmine Milk Tea emphasizes a "global standard + local integration" operational model, blending Eastern aesthetics with local elements in its store designs and marketing campaigns [5] - The brand's marketing activities, such as the "Molly Tea Garden" pop-up event in Indonesia, aim to immerse consumers in the unique charm of Eastern aesthetics [5] Product Innovation - The brand has adapted its product offerings to cater to North American consumer preferences by adjusting tea extraction ratios to enhance the "tea flavor" experience [7] - It maintains a balance between global quality and local adaptation by offering a selection of proven products alongside its classic tea series [7] Supply Chain Development - Jasmine Milk Tea employs a "cross-border + local" dual-track model for supply chain management, partnering with local suppliers to source ingredients like fresh milk, which helps reduce logistics costs and improve operational efficiency [9] - The brand integrates global quality control standards into its local supply chain to ensure consistent product quality across international locations [9] Global Expansion Progress - The brand's global store count has surpassed 2,000, with over 30 locations outside of China, covering markets such as the United States, Canada, Australia, the UK, Thailand, and Indonesia [9] - The brand's first store in the U.S. has achieved a stable monthly GMV of approximately $500,000, demonstrating sustainable operational capabilities in mature markets [11] Cultural Confidence and Future Plans - Jasmine Milk Tea's global journey represents not only store expansion but also the output of Chinese brand innovation and cultural confidence [11] - The brand plans to continue its steady overseas market development, aiming to introduce more consumers to the unique appeal of Eastern tea beverages [11]