宗馥莉正式卸任娃哈哈董事长、总经理！

Core Points - The recent management changes at Hangzhou Wahaha Group have seen Zong Fuli resign from her roles as legal representative, chairman, and general manager, with Xu Simin taking over [1][3] - Zong Fuli remains the second-largest shareholder with a 29.4% stake, indicating a complex relationship with the company as she exits management [3][4] - The resignation is linked to ongoing disputes over the "Wahaha" trademark, a matter that dates back to the late 1990s involving a joint venture with Danone [3][4] Management Changes - Xu Simin, born in 1994 and a law graduate from Zhejiang University, has been appointed as the new general manager of Wahaha Group [5] - Xu has a background in legal affairs, having previously worked on significant trademark disputes between Wahaha and Danone [5][7] Trademark Disputes - The trademark issue stems from a 1996 joint venture with Danone, which sought ownership of the "Wahaha" trademark but was denied due to regulatory violations [3][4] - A 1999 agreement allowed Wahaha Group to retain trademark ownership while granting usage rights to the joint venture [3][4] Shareholding Structure - Wahaha Group's ownership is divided among three parties: Hangzhou Shangcheng Cultural Tourism Investment Holding Group (46%), Zong Fuli (29.4%), and an employee shareholding association (24.6%) [4][7] - The employee shareholding association is primarily represented by Zong Fuli, following a significant buyback of shares in 2018 [4][7] Strategic Shifts - In response to the trademark challenges, Zong Fuli has initiated a new brand, "Wah Xiaozong," set to launch in the 2026 sales year, indicating a strategic pivot to maintain business operations [7][8] - The success of "Wah Xiaozong" will be crucial for Zong Fuli's efforts to establish an independent business identity separate from her father's legacy [7][8]