2025年10月亚洲(中国)文旅业发展报告
3 6 Ke·2025-11-27 07:15

Global Tourism Development Trends - The tourism industry is expected to grow at a rate higher than economic growth, driven by international leisure travel and long-distance trips [2] - Factors contributing to this trend include enhanced air connectivity and relaxed visa policies [2] - From 2024 to 2025, the share of the U.S. in global international leisure travel is projected to decrease from 8% to 7% [2] Regional Tourism Insights - Netherlands: Amsterdam Schiphol Airport saw approximately 6 million passengers in October, a 3% increase compared to the previous year, indicating healthy inbound tourism demand [3] - Germany: Significant recovery in the tourism market with a 20% increase in German tourists visiting Cyprus in October 2025 [4] - Australia: The tourism market showed positive growth, with major cultural and sports events attracting international visitors [6] - Singapore: Welcomed 14.3 million visitors in the first ten months of the year, a 3% increase year-on-year, driven by major events [7] - Vietnam: Received 1.73 million international visitors in October 2025, a 22.1% year-on-year increase, with a total of nearly 17.2 million visitors in the first ten months [8] - China: Domestic travel during the National Day and Mid-Autumn Festival saw 888 million trips, with total spending reaching 809 billion yuan, a significant increase from the previous year [9] Corporate Developments - Personnel Changes: Five tourism companies experienced significant personnel changes in October, including the resignation of Xi'an Tourism's board member [11] - Investment and Equity Changes: 32 tourism companies reported investment and equity changes, including ST United's sale of a 100% stake in Jiangxi Guogui Cultural Tourism Development [15][16] Key Project Signings and Developments - A total of 222 key tourism projects were signed in October, including the opening of two ski resorts in Xinjiang and the construction of a high-end tourism resort in Zhangjiajie [21][22] - China’s first surfing-themed resort is set to open in Hainan, enhancing the region's tourism offerings [23] - Major investments include a 20 billion yuan resort project in Guangdong and an 8.5 billion yuan project in Changbai Mountain [25][26] Industry Performance Metrics - The media and new media indices for tourism companies showed slight increases, with a focus on personnel changes and project developments [39] - The investor confidence index remained stable, reflecting ongoing project signings and developments in the tourism sector [40]