速卖通品牌销售额、应用下载量超亚马逊

Core Insights - ILIFE has achieved significant sales growth in overseas markets, particularly on the AliExpress platform, with a 130% year-on-year increase during the overseas "Double 11" shopping festival, surpassing its sales on Amazon for the first time [1] - The brand's total sales on AliExpress have nearly tripled over the past year, with sales in Poland alone exceeding $10 million, establishing ILIFE as a "national-level" cleaning appliance brand in the country [1][2] Group 1 - ILIFE's growth is primarily attributed to its investment in AliExpress, which is expected to become its primary platform for international expansion [2] - The overall costs on AliExpress are about half of those on Amazon, with commission rates between 5% and 10%, significantly lower than Amazon's rates [2] - The brand's strategy includes leveraging local marketing capabilities and community engagement to enhance its presence in Poland [3] Group 2 - AliExpress is increasingly competing with Amazon in the European market, with over 300 brands doubling their sales on AliExpress compared to Amazon during the overseas "Double 11" [3] - A survey indicated that 65% of Polish consumers prefer to buy ILIFE's vacuum cleaners on AliExpress due to better pricing and satisfactory service, despite Amazon's faster logistics [3] - The cleaning appliance category on AliExpress in Poland has seen a 120% year-on-year growth during the "Double 11" period [3][4] Group 3 - The shift from OEM and distribution to brand establishment is evident in the Chinese home appliance sector, with brands like ILIFE utilizing platforms like AliExpress to reach global consumers directly [6] - AliExpress aims to help brands achieve higher sales at half the cost of Amazon, introducing initiatives like the "Brand+" channel to attract consumers [6] - Several brands have significantly increased their inventory on AliExpress ahead of major sales events, indicating a strategic pivot towards this platform [6]