Puma shares pop 13% after report China's Anta Sports is looking to buy the sportswear giant

Core Insights - Puma's shares increased by over 13% following reports of interest from China's Anta Sports in acquiring the brand [1] - Other potential suitors for Puma include Chinese apparel firm Li Ning and Japan's Asics Corp, according to unnamed sources [2] - Puma is facing challenges with excess inventory and rising marketing costs under new CEO Arne Freundt, leading to a forecast of slower profit growth [1] Company Overview - Puma's flagship store is located in Berlin, Germany, showcasing its brand presence [1] - The company is currently navigating a transition with new leadership and market pressures [1] Market Context - The interest from multiple firms, including Anta Sports, Li Ning, and Asics, indicates a competitive landscape in the athletic apparel market [2] - The potential acquisition interest reflects the strategic value of Puma in the global sportswear industry [2]