2025中马电竞文旅产业沙龙在吉隆坡举行

Core Points - The event held in Kuala Lumpur aims to deepen cultural, tourism, and digital creative exchanges between China and Malaysia, promoting the integration of esports and the cultural tourism industry [1] - The signing of a memorandum of cooperation between the Chinese and Malaysian esports associations is intended to enhance youth cultural exchange events and establish a regular communication mechanism [2][4] Group 1 - The event was organized by the Kuala Lumpur Chinese Cultural Center, the Chinese Cultural and Entertainment Industry Association's Esports Branch, and the Malaysian Esports Association [1] - Esports is recognized as an important medium for connecting youth, promoting cultural expression, and driving technological innovation [2] - The collaboration aims to strengthen talent development, industry governance, and international exchanges in the esports sector [4] Group 2 - Discussions at the event included the integration of esports with cultural tourism and youth cultural exchanges [6] - Shanghai Mutong Technology Co., Ltd. presented trends in cross-border esports events, while NetDragon Websoft showcased its "esports + education" model, announcing Malaysia as its first overseas landing country [6] - The signing of cooperation agreements between NetDragon and Malaysian universities' esports alliance signifies a commitment to collaborative development in the esports field [7]