“能治多种牙痛、效果太猛”，康字头草本口鼻护理液涉嫌虚假宣传

Core Viewpoint - The article discusses the marketing and claims surrounding a product named "Kangzi Head Yunnan Herbal Pain Relief Spray," which is frequently advertised in television dramas, highlighting its purported effectiveness for various dental issues despite being a non-medical herbal mouth and nasal care liquid [1][2][3]. Product Claims and Advertising - The product claims to address multiple oral health issues, including tooth sensitivity, gum swelling, and various types of dental pain, with exaggerated statements in its advertisements [2][3][4]. - The advertising includes phrases suggesting extreme effectiveness, such as "you won't believe the results" and "it can solve any dental problem," which may mislead consumers regarding its actual capabilities [3][6]. Product Identity and Regulation - The product is identified as a herbal mouth and nasal care liquid, not a pharmaceutical product, and is produced by a company that was established only a year ago, contradicting claims of being an "11-year old national brand" [4][9]. - The product's packaging states it cannot replace medications, yet the advertising implies it can treat various dental conditions, potentially violating advertising laws in China [6][8]. Expert Opinions - Experts express skepticism about the product's claims, noting that the conditions it purports to treat have different underlying mechanisms, making it unlikely for a single product to effectively address all of them [7][22]. - Medical professionals warn consumers to be cautious of exaggerated marketing claims and to differentiate between care products, medications, and medical devices [22]. Market Context - The oral health market is experiencing growth, with retail sales of oral care products reaching 26.66 billion yuan in 2023, reflecting a 5.3% increase year-on-year [22]. - Consumers are advised to remain rational and informed when selecting products, ensuring they understand the distinctions between different types of oral care products [22].