车险服务迈向“秒级时代”，互联网平台如何重建产业价值分配？

Core Insights - The car insurance market is undergoing a multi-dimensional transformation, with Ant Insurance integrating the "Anxin Pei" service for faster claims processing, indicating a shift towards digitalization in the industry [1][2] - Ant Insurance's car insurance business is projected to exceed 10 billion yuan in 2024, capturing 30% of the online car insurance market, with over 100 million users having accessed the platform [2][4] Online Migration and Pain Point Resolution - Car insurance premiums account for 54.7% of total property insurance premiums in China, highlighting its significant role in the market [2] - Traditional car insurance faces three main pain points: price opacity, complex plans, and excessive marketing calls, which Ant Insurance aims to address through its platform [2][4] Technological Reconstruction of Pricing Logic - The traditional pricing model based on vehicle factors is becoming inadequate in the era of electric vehicles, prompting a shift to a "joint pricing" model that combines user and vehicle data for accurate risk assessment [5][6] - The implementation of this technology has led to an average reduction of 3 percentage points in comprehensive cost rates for partner insurers, significantly impacting the profitability of the car insurance sector [5] Challenges from New Energy and Smart Vehicles - The rise of electric vehicles is reshaping the car insurance landscape, with a comprehensive cost rate exceeding 110%, leading to dissatisfaction among car owners and losses for insurers [6][7] - The integration of smart driving technology is expected to fundamentally change risk distribution and liability recognition in car insurance, with potential long-term reductions in overall risk [7][8] International Expansion and Innovation Boundaries - The competition in car insurance is extending internationally, particularly in Southeast Asia, as Chinese electric vehicle exports increase [8] - Ant Insurance is exploring partnerships with leading new energy vehicle manufacturers to leverage data technology and actuarial expertise, indicating a shift from price competition to a focus on technology, data, and service [8]