Core Insights - Zespri, a New Zealand company, views China as an essential overseas market, participating in the China International Import Expo (CIIE) annually to strengthen its presence [1][3] - Zespri's sales in China have doubled, with an increase of 20 million standard retail boxes since participating in the CIIE for the first time in 2018, highlighting the importance of the Chinese market as a strategic growth engine [3][5] Group 1: Market Growth and Strategy - Zespri has established a competitive edge by standardizing the quality of its kiwifruit, ensuring consistency in size and taste, which is crucial in the fresh produce market [3] - The company aims to meet the demand for year-round supply of kiwifruit in China and is exploring local cultivation possibilities, having set up a research office in Chengdu to study local conditions [5][6] Group 2: Trade Facilitation and Compliance - Zespri achieved AEO (Authorized Economic Operator) certification in November 2021, allowing for expedited customs clearance in China, which enhances operational efficiency [6][8] - The recent announcement by the General Administration of Customs of China regarding the import requirements for New Zealand kiwifruit has positioned Zespri as the only company meeting these standards, ensuring a legally compliant and stable supply chain [6][8]
（进博故事）进博“带货”驱动佳沛闯出新天地