六部门发文,到2027年我国将形成3个万亿级消费领域!
Ren Min Ri Bao·2025-11-27 10:12

Core Viewpoint - The State Council's executive meeting emphasizes enhancing supply-demand adaptability as an effective measure to unleash consumption potential and facilitate economic circulation. The Ministry of Industry and Information Technology, along with five other departments, has issued an implementation plan aiming to establish three trillion-level consumption sectors and ten billion-level consumption hotspots by 2027 [1]. Group 1: Development of New Technologies and Models - Focus on key industries such as smart connected new energy vehicles, smart home, consumer electronics, modern textiles, food, and green building materials, launching a dual-hundred innovation application initiative to create a hundred iconic products and a hundred innovative enterprises [1]. - Promote flexible and customized manufacturing models, implementing a "thousand factories, thousand faces" transformation plan, and establishing a digital system that connects user demand, intelligent design, and flexible production [3]. - Encourage the application of artificial intelligence across the entire consumer goods industry, promoting generative AI and 3D digital design tools [4]. Group 2: Expansion of New Product Supply - Adapt to the trend of green and low-carbon consumption by improving energy efficiency and water efficiency standards for consumer goods, and revising national standards for volatile organic compounds (VOCs) and heavy metals [8]. - Encourage the development of energy-efficient appliances and green building materials, as well as the promotion of green low-carbon consumption in sectors like new energy vehicles [8]. - Support the development of rural-friendly high-efficiency products and enhance rural commerce infrastructure [9]. Group 3: Targeted Consumer Matching - Promote the development of high-quality, intelligent products for infants and children, focusing on feeding, travel, outdoor activities, and educational toys [20]. - Encourage the design of protective writing tools and personalized learning kits for students, integrating traditional stationery with smart hardware [23]. - Enhance the development of age-friendly products for the elderly, including care robots and multifunctional nursing beds [26]. Group 4: Cultivation of New Consumption Scenarios and Business Models - Support the establishment of flagship stores and new concept stores, and organize product launch events to enhance consumer engagement [28]. - Develop new business models such as live e-commerce and instant retail, leveraging AI to match user needs with products and services [29]. - Promote the development of shared consumption models, including shared bicycles and wheelchairs in public spaces [32].