政策“组合拳”激活内需市场“乘数效应”与“结构红利” 催生千亿级消费新热点

Core Viewpoint - The Chinese government is set to implement measures to enhance the quality and supply of consumer goods, aiming to stimulate consumption growth and address structural mismatches in supply and demand [1][8][35]. Group 1: Supply Quality Improvement - The government will strengthen technological innovation and promote supply-side reforms, including the "Artificial Intelligence+" initiative and the development of smart product ecosystems [1][10]. - There will be a focus on enhancing brand standards and promoting green upgrades, with 30 mandatory energy efficiency standards established since the start of the 14th Five-Year Plan [3][34]. - The initiative aims to create three trillion-yuan-level consumption sectors and ten hundred-billion-yuan-level consumption hotspots by 2027 [12][23]. Group 2: Addressing Consumer Needs - The government plans to enhance supply to meet public needs, including the construction of convenient facilities like parking spaces and charging stations, with over 3.4 million parking spaces added during the 14th Five-Year Plan [6][20]. - The new implementation plan will focus on differentiated consumer demands, particularly for the elderly and children, with actions to ensure product safety and quality [16][18]. - The market for elderly products is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3% [14][25]. Group 3: Market Expansion and Trends - The total number of consumer goods in China has reached 230 million, but there are still structural mismatches in supply and demand in certain sectors [8][34]. - The plan includes five major measures to stimulate consumption potential, focusing on expanding new technologies and innovative applications [10][21]. - Key consumption hotspots identified include baby products, smart wearables, cosmetics, fitness equipment, and pet supplies, which are showing strong growth potential [27][30].