带狗看中医被坑5000多？中兽医乱象曝光！有商家无证诊疗治死宠物

Core Insights - The article discusses the rising popularity of traditional Chinese veterinary medicine (TCVM) in the pet healthcare market, highlighting its potential despite concerns about its reliability and the prevalence of malpractice [1][3]. Market Overview - The market penetration of pet TCVM is currently lower than that of Western medicine, but its "preventive care" philosophy and personalized services present significant market potential [3]. - In Beijing alone, there are dozens of veterinary institutions offering TCVM services, indicating a growing trend among pet owners to explore alternative treatments [1]. Pricing and Cost Discrepancies - There is a notable disparity in consultation fees among different veterinary institutions, with basic registration fees ranging from 5 yuan to 100 yuan depending on the time of day and institution [3][7]. - Additional costs for follow-up visits can range from 50 to 100 yuan, leading to significant cumulative expenses for pet owners [3][4]. Treatment Efficacy and Consumer Experience - Some pet owners report improvements in their pets' conditions after TCVM treatments, but dissatisfaction arises from the perceived lack of thoroughness in follow-up consultations [4][6]. - The pricing for TCVM treatments, such as acupuncture, varies widely, with single sessions costing between 100 and 500 yuan based on factors like pet size and treatment complexity [7]. Regulatory and Compliance Issues - The rapid expansion of the pet healthcare market is accompanied by concerns over unlicensed practices and frequent medical disputes, highlighting the need for regulatory oversight [9][10]. - Instances of malpractice, such as unlicensed veterinary practices leading to pet fatalities, underscore the urgent need for compliance with veterinary regulations [9][10]. Industry Trends and Future Outlook - The TCVM sector is expected to grow significantly, with projections indicating that the market for TCVM services could exceed 5 billion yuan by 2025, reflecting a compound annual growth rate of over 25% [15]. - The establishment of a TCVM certification system is underway, aiming to enhance professional standards and consumer trust in the industry [12][15]. Challenges and Opportunities - The industry faces challenges related to pricing transparency, standardization of treatment efficacy, and the need for qualified practitioners [15][16]. - Despite these challenges, TCVM is seen as a promising area within the pet healthcare market, offering a blend of traditional practices and modern veterinary care [14][15].