以赛为媒筑巢引凤 绘就城市服务新图景

Core Insights - The event themed "How Shanghai Welcomes Guests" aims to enhance Shanghai's status as an international service benchmark city, gathering representatives from various sectors to discuss service, ecology, and responsibility [1] Group 1: Event Overview - The event took place on November 27 at the Bund FTC, coinciding with the upcoming 2025 Shanghai Marathon, with notable attendees from finance, government, and cultural sectors [1] - The Bund FTC is being positioned as a global visitor "preferred destination," with initiatives launched to enhance visitor experience [3] Group 2: Financial Services Initiatives - SPDB (Shanghai Pudong Development Bank) has introduced a range of exclusive financial products for marathon participants, including customized debit and credit cards, and special savings accounts for running enthusiasts [3] - The bank's branches near the marathon route are being upgraded to provide services such as free baggage storage, emergency charging, and medical consultations, transforming them into service hubs for runners [3] Group 3: Economic and Consumer Engagement - The "Run and Shop Festival" was launched to convert short-term visitor traffic from the marathon into long-term economic vitality for the city, promoting sectors like accommodation, tourism, and dining [4][5] - The festival integrates various resources to create a comprehensive discount network, connecting 456 food brands and 7,700 offline stores, thereby enhancing consumer engagement [5] Group 4: Collaborative Discussions - The event featured discussions among industry leaders on how to effectively respond to the question of "How to Welcome Guests," emphasizing the importance of detail, ecological sustainability, and warmth in service [6] - A consensus emerged on the need for collaboration between government and enterprises to enhance the visitor experience, focusing on quality service and detail-oriented approaches [6]