Core Insights - The luxury car market in China is experiencing a shift, with luxury brands historically holding a significant market share now facing increased competition from domestic brands [1][2] - The sales of luxury passenger cars in China are projected to account for 12.9% of total new car sales by the third quarter of 2025, down from a previous higher percentage [1] - Domestic brands have seen a significant rise in sales, with 480,000 units sold in the 300,000 yuan and above segment from January to September this year, achieving a market share of 40.7% [1] Industry Trends - The definition of "luxury" in the Chinese automotive market is evolving, moving away from traditional luxury brand dominance to a more consumer-driven perspective that emphasizes product experience [2] - Consumers are increasingly prioritizing product features such as economic efficiency, environmental sustainability, diversity, and personalization over brand prestige [1][2] - The integration of electric vehicle technologies, including electric motors, control systems, and battery platforms, along with smart connectivity, is enhancing user experience in the automotive sector [1] Company Developments - Yangwang Auto showcased its global limited supercar U9 Xtreme, full-size luxury SUV U8L, and flagship electric sedan U7 at the 23rd Guangzhou International Auto Show [1][2] - Yangwang has established a comprehensive product lineup covering supercars, flagship SUVs, and luxury sedans, maintaining a leading position in the global new energy vehicle sector [2] - The company has introduced new color options for the U7 and launched the U8L, which has officially started deliveries [2]
聚焦2025广州车展 电动化与智能化双轮驱动 自主品牌改写豪华车生态
Ren Min Wang·2025-11-27 11:54