NHD(SZ:002264) Huan Qiu Lao Hu Cai Jing·2025-11-27 12:16Core Viewpoint - Xinhua Du has recently gained significant attention in the capital market due to a surge in its stock price, driven by its strategic transformation towards internet marketing and alignment with trending concepts like cross-border e-commerce and AI [2][3][4]. Company Overview - Xinhua Du, originally a traditional retail enterprise in Fujian, has shifted its focus to internet marketing by divesting from unprofitable retail operations [2][3]. - The company’s main business model now revolves around data-driven internet marketing services, including e-commerce sales, product development, and digital marketing [3][4]. Stock Performance - On November 27, Xinhua Du's stock reached a closing price of 10.59 yuan per share, with a market capitalization of 76.23 billion yuan, marking five days of consecutive gains [2][3]. - The stock price increase is attributed to the company's engagement in popular sectors such as cross-border e-commerce and AI [4]. Financial Performance - Xinhua Du's revenue for 2022, 2023, and projected 2024 are 3.022 billion yuan, 2.824 billion yuan, and 3.676 billion yuan respectively, with net profits of 205 million yuan, 201 million yuan, and 260 million yuan [4]. - In the first three quarters of 2025, the company reported a revenue of 2.446 billion yuan, a year-on-year decline of 11.84%, and a net profit of 178 million yuan, down 6.51% [4]. Shareholder Dynamics - Alibaba, which acquired shares in Xinhua Du at 8 yuan per share in 2017, has since reduced its holdings and exited the top ten shareholders, missing out on the recent stock price surge [5][6]. - Notable shareholders like Hong Zejun, a prominent investor, have benefited from the stock's rise, holding 334.87 million shares valued at approximately 355 million yuan [7]. Leadership - The company is controlled by Chen Fashu, known as "China's Buffett," who holds about 30.15% of the shares, translating to a market value of approximately 2.298 billion yuan [8][9].