六部门发文！“供需适配”政策将催生哪些消费

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through structural reforms and innovation in key sectors, potentially generating trillions in new consumption markets by 2027 [2][4]. Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks focusing on expanding new consumption, tapping into existing markets, segmenting markets, empowering scenarios, and optimizing the environment [2]. - By 2027, the plan anticipates the emergence of several trillion-yuan consumption markets in key areas, driven by supply-side structural reforms and technological advancements [2][4]. Group 2: Supply and Demand Dynamics - The plan emphasizes the need for consumer goods production to align with changing consumer preferences, ensuring that supply meets demand effectively [3]. - Current consumer goods variety in China has reached 230 million, with significant production in categories like home appliances and clothing [3]. Group 3: Market Opportunities - The plan identifies three trillion-yuan consumption areas, including elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [5]. - Emerging billion-yuan consumption hotspots include baby products, smart wearables, cosmetics, fitness equipment, and outdoor goods, indicating strong growth potential in these sectors [5]. Group 4: Technological Integration - The plan highlights the integration of artificial intelligence to enhance consumer goods supply and adapt to market changes, aiming for a shift from quantity to quality in production [6][8]. - As of mid-2023, the user base for generative AI products in China reached 515 million, showcasing the rapid expansion of AI applications in consumer scenarios [8][9].