NeuSoft(SH:600718) Zhong Zheng Wang·2025-11-27 13:13Core Insights - Neusoft Group has signed a memorandum of understanding with MapmyIndia to leverage their respective strengths in software technology and data resources for deep collaboration in emerging markets like Southeast Asia and India [1][2] - The partnership aims to provide localized navigation products and smart mobility solutions, combining Neusoft's OneCoreGo global in-car smart mobility solution 6.0 Plus with local resources to facilitate market entry for automotive companies [1][2] - This collaboration signifies Neusoft's efforts to expand its global business footprint and enhance local ecosystem connections, establishing a network of partnerships with leading mapping companies across key global regions [1][2] Industry Context - The automotive industry's shift towards intelligence and connectivity is driving a wave of global expansion among automotive brands, with Southeast Asia and India identified as significant growth markets for automotive consumption [1][2] - These regions present unique challenges for automotive companies, including complex road conditions, unique traffic regulations, and a vast address system, which can hinder the provision of a seamless smart mobility experience [1] - MapmyIndia holds over 90% market share in the automotive navigation market in India, and the collaboration will integrate its mapping data and real-time traffic information with Neusoft's technology to enhance navigation and mobility services [2] - The partnership aims to create a comprehensive capability loop of "navigation + payment + interaction + vehicle connectivity + operation," addressing local user needs and improving product experience [2] - Neusoft's existing collaboration network spans major markets including Europe, North America, ASEAN, Australia, New Zealand, India, Japan, South Korea, the Middle East, and Africa, positioning it to deliver "globally adaptable, locally intelligent" smart mobility solutions [2]