靠免费游戏赚钱开发新作 世嘉财报披露战略布局
Sou Hu Cai Jing·2025-11-27 13:10

Core Insights - Sega's latest financial report indicates that revenue from new game releases accounts for only one-third of free-to-play game revenue, yet the company plans to continue leveraging the profits from free games to develop "high-risk new projects" [1][3] Group 1: Financial Performance - In the latest fiscal quarter, revenue from new games reached 87 billion yen (approximately $556 million), significantly lower than the 269 billion yen (approximately $1.72 billion) generated from free games, although this ratio is expected to narrow to 1:2 by year-end [3] - Including revenue from classic games, the total revenue from premium games for the quarter was 268 billion yen ($1.71 billion), nearly matching free game revenue, with expectations of surpassing it by year-end [4] Group 2: Revenue Sources - Sega acknowledges that its licensing revenue is heavily reliant on its iconic character, Sonic, which contributes 60% of this income, while popular titles from Atlus and the Yakuza studio only account for 16% [6] - The company is focused on expanding its profitable IP portfolio, with the best approach being the development of new popular games featuring appealing characters [6] Group 3: Long-term Strategy - Sega emphasizes a long-term perspective, stating that while free games currently yield higher profits, classic games can drive sustained revenue growth over time [3]