老旧房屋改造激活5万亿市场 工业化内装如何借势弯道超车

Core Insights - The renovation of old houses is becoming a key driver for growth in the home furnishing industry, with the market expected to reach 5.17 trillion yuan by 2028, significantly boosted by old house renovations [1][4][9] - The industrialized interior decoration model is seen as a systematic innovation over traditional renovation methods, addressing pain points in old house renovations and promoting high-quality urban renewal [1][6][9] Industry Growth and Market Dynamics - The home furnishing industry is projected to experience a compound annual growth rate of approximately 2.8% over the next five years, driven by policy guidance and market demand [4][5] - The shift in consumer demand from "housing for all" to "quality housing" is reshaping the industry's focus from expansion to quality enhancement [4][5] Policy and Urban Renewal - The urban renewal policy framework has been continuously improved since 2025, with significant initiatives such as the renovation of 25,000 old urban communities planned for the coming years [5] - As of September 2023, 24,300 old urban communities have already begun renovation, benefiting approximately 48 million households and over 120 million people [5] Industrialized Interior Decoration - Industrialized interior decoration is rapidly emerging as a solution to challenges in traditional renovation, offering advantages such as standardized production, high efficiency, and reduced material waste [6][7] - This method not only ensures stable quality but also significantly enhances construction efficiency while minimizing environmental impact [6][7] Challenges and Collaborative Solutions - Despite its advantages, the industrialized interior decoration sector faces challenges such as insufficient collaboration and the need for improved standards [8] - To overcome these challenges, a collaborative ecosystem is necessary, involving all parties in the supply chain to enhance efficiency and reduce costs [8] Future Outlook - The demand for industrialized interior decoration is expected to grow steadily alongside urban renewal strategies and the ongoing construction of quality housing [9] - The future success of industrialized interior decoration hinges on significant investments in production lines and the development of modular products tailored for old house renovations [9]