京津冀联合发布文旅消费惠民举措，“打包”推出多条冰雪游、入境游线路

Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include the "Travel Enjoyment in Hebei" subsidy program by the Bank of China, targeting tourism and cultural consumption areas [3]. - The Hebei Airport Group has introduced innovative travel products combining flights with scenic spots and hotels, focusing on themes like senior travel, family travel, and inbound tourism [3]. Group 2: Premium Tourism Routes - Five premium ice and snow tourism routes and eight inbound tourism routes have been launched, integrating high-quality tourist attractions and popular destinations [4]. - The new routes include themes such as "Ice and Snow is Just Right," "Recharge with Parents," and "Immersive Wonderful Night," among others [4]. - The initiative aims to enhance resource integration, market expansion, and collaborative consumption in the cultural and tourism sectors across the three regions [4][5]. Group 3: Future Development - The event serves as a catalyst for further enhancing the quality and expansion of cultural and tourism consumption in the Beijing-Tianjin-Hebei region [5]. - Recommendations include focusing on building world-class tourist cities and addressing challenges in inbound tourism development [5]. - The coordinated development strategy is expected to elevate cultural and tourism consumption in the region to a new level [5].