出昆仑、闯湾区，一颗“紫玉圣果”的突围记

Core Viewpoint - The article highlights the growth and success of the Kashi Xinmei (新梅) industry in Xinjiang, driven by the "Xin Products Southward, Canton Products Northward" initiative, which has significantly improved production, processing, and market reach of Kashi Xinmei, benefiting local farmers and enhancing employment opportunities. Group 1: Industry Growth and Development - The Kashi Xinmei harvesting season begins every August across approximately 570,000 acres of orchards in Kashi County [5] - The "Xin Products Southward, Canton Products Northward" initiative has led to increased participation in the Kashi Xinmei supply chain, enhancing its market presence [7] - The Guangdong Zhongli Agricultural Group has established a connection between Kashi Xinmei orchards and the Greater Bay Area, significantly expanding its market reach [10] Group 2: Economic Impact on Farmers - Over 15,000 farmers have benefited from the Kashi Xinmei industry, with many experiencing increased income and job stability [14][12] - The average purchase price for Kashi Xinmei has reached 20 yuan per kilogram, with some farmers earning up to 570,000 yuan from their orchards [12] - The industry has created stable employment for over 2000 households, with around 50% of the beneficiaries being Uyghur farmers [12] Group 3: Infrastructure and Technological Advancements - A total investment of 510 million yuan has led to the establishment of the Kashi Xinmei Modern Industrial Park, which integrates various aspects of the supply chain [15] - The cold chain storage system has been improved, extending the sales period of Kashi Xinmei from 20 days to 6 months, thus stabilizing prices [17] - The establishment of a national modern agricultural industrial park has enhanced the processing capabilities, with 22 deep-processing products now available [15] Group 4: Brand Development and Market Expansion - Kashi Xinmei has achieved a brand value of 3.806 billion yuan, ranking 40th among China's regional public brands [19] - The "Kashi Xinmei Ten Thousand Miles Tour" promotional activities have significantly increased sales in the Greater Bay Area [19] - The Kashi Xinmei industry has become a well-known specialty agricultural product in the Greater Bay Area, with a market share of 70% and an annual output of 410,000 tons [25]