Core Viewpoint - The company, 贪玩 (09890.HK), has entered into a strategic cooperation agreement with COEXIST Group to develop and promote derivative products of art works, integrating over 200潮玩 artists, marking a significant expansion in the潮玩 industry [1] Group 1 - The strategic cooperation agreement is signed between the company's wholly-owned subsidiary, 广州粒粒呀文化娱乐有限公司 (TANWAN), and COEXIST Group, which includes COEXIST CO., LIMITED and 深圳市共艺斯文化有限公司 [1] - The collaboration will last for five years, from November 27, 2025, to November 26, 2030 [1] - This partnership aims to leverage the company's strong foundation in digital entertainment to enhance its潮玩 industry layout and business ecosystem [1] Group 2 - The initiative will focus on the integration of "classic IP + artist IP," creating a new chapter in the潮玩 sector [1] - The collaboration involves the development, sales, and promotion of art derivative products, showcasing a commitment to innovation in the潮玩 market [1]
贪玩(09890.HK)附属与COEXIST集团签约五年 共同开发艺术衍生品