Group 1 - The Ministry of Industry and Information Technology and other departments released a plan to enhance the adaptability of supply and demand in consumer goods, aiming for a significant optimization of the supply structure by 2027, with the formation of three trillion-level consumption fields and ten hundred-billion-level hotspots [1] - By 2030, the plan envisions a high-quality development pattern where supply and consumption interact positively, with a steady increase in the contribution of consumption to economic growth [1] - The plan emphasizes the need to match diverse consumer demands, including enhancing the supply of products for infants and children, quality student supplies, fashionable items, and products for the elderly [1] Group 2 - Reliable Co., Ltd. focuses on the elderly market, developing products like enhanced adult diapers that address specific needs such as night-time protection, which reduces comprehensive care costs by 30% [1][2] - The company reported a revenue of 829 million yuan for the first three quarters of 2025, a year-on-year increase of 5.12%, and a net profit of 27.98 million yuan, up 26.79% [2] - Reliable Co., Ltd. plans to continue focusing on the elderly market strategy and explore new intelligent manufacturing models and applications of artificial intelligence to build a "smart elderly care ecosystem" [2] Group 3 - Adidas is targeting the youth market, specifically children aged 7-13, as a key growth driver, collaborating with national sports research institutions for product development and testing [3] - The brand has introduced new distributors for children's clothing, opening over 50 new stores in the past year to expand its market presence [3] - Skechers is also focusing on the youth segment, recognizing the importance of personalized expression among 9-15-year-olds, and is shifting its product development to cater to diverse scenarios and individual styles [3]
促消费新方案要求精准定位不同人群 消费企业在“一老一小”市场寻商机