Core Insights - The company Tanwan has signed a strategic cooperation agreement with COEXIST Group to develop and promote derivative products based on the works of over 200 artists, marking a significant expansion in the collectible toy industry [1][2][3] Group 1: Strategic Cooperation - The agreement allows COEXIST Group to integrate resources from more than 200 artists, creating a unique IP matrix that combines artistic value with commercial potential [2] - Tanwan will have exclusive rights to develop, design, produce, and sell collectible toys based on the artists' works, including various product types such as sculptures, plush toys, and action figures [2][3] Group 2: Artistic and Commercial Integration - The collaboration aims to establish a new paradigm for "artist IP," providing comprehensive support from market assessment to product development and promotional activities [3] - Tanwan plans to explore further collaboration opportunities with artists and expand partnerships to include its own brands and internationally recognized IPs [3] Group 3: Future Strategy - The company is focused on building a new collectible toy ecosystem centered around the "IP ecosystem strategy," which includes classic IPs and artist IPs as key pillars [4] - The goal is to enhance user engagement and emotional connection through creative and fun collectible toys, ensuring that art becomes a part of daily life [4]
贪玩附属与COEXIST集团签订艺术家作品开发合作协定 致力于打造新的“艺术家IP”范式