40万级、50万级销量标杆，问界双旗舰准备不讲「标准」

Core Insights - The concept of "luxury" is shifting from mere symbols and material accumulation to tangible daily value in the automotive market [1][3] - The traditional luxury brand dominance in the mid-to-high-end SUV market (400,000 to 500,000 RMB) is being challenged by new entrants focusing on user experience and technology [2][3] Market Dynamics - The rise of smart and electric vehicles is changing consumer priorities towards real-world usage experiences, such as reliable assisted driving and effective cabin interaction [2] - The introduction of the AITO Wenjie M8 and M9 models aims to redefine the value framework in the mid-to-high-end SUV segment, emphasizing a comprehensive high-end experience [2][4] Product Strategy - AITO's dual flagship strategy with the M8 and M9 models addresses different consumer needs, focusing on smart technology, efficiency, safety, and comfort [4][12] - The M9 targets business and personal commuting needs, while the M8 is designed for family use, showcasing a clear division of product logic based on user scenarios [4][8] Design and Features - The M9 features a cohesive design with advanced technology, while the M8 emphasizes family-oriented space and usability [5][8] - Both models incorporate high safety standards and innovative features, such as the HUAWEI XHUD for risk prediction and a sophisticated multimedia system tailored for family interaction [11][12] Competitive Landscape - The competition in the luxury SUV market is transitioning from brand prestige to system integration capabilities and user experience [13] - AITO's models have achieved significant sales milestones, with the M9 surpassing 260,000 units and the M8 exceeding 130,000 units, indicating a successful market reception [15]