Core Viewpoint - The recent store closures of the Anhui bakery chain "Bali Sweet" have sparked public concern, but the company's chairman insists that these are part of a strategic optimization rather than a sign of financial distress [2][3]. Group 1: Company Operations - The chairman, Dong Jian, confirmed that the company currently operates 130 quality stores and plans to adjust this number to around 100 by the end of the year, emphasizing that the closures are normal operational adjustments [3]. - The production center is fully operational, with all production lines running from 5 AM to midnight to ensure adequate supply [10]. - The company is committed to maintaining consumer rights, ensuring that gift cards remain valid at all operational stores [4][10]. Group 2: Consumer Relations - Dong Jian expressed gratitude towards the local community for their support and apologized for the abrupt nature of the store closures, which led to consumer panic [4]. - The company aims to rebuild trust through transparency and by ensuring that product supply and gift card usability are upheld [11]. - The recent events highlighted communication shortcomings within the company, indicating a need for better information dissemination to prevent consumer anxiety [11].
巴莉甜甜董事长公开回应质疑并致歉!
Sou Hu Cai Jing·2025-11-27 14:27