强制跳转、流量劫持，市场监管总局向手机行业“三宗罪”亮剑

Core Points - The article discusses the recent compliance guidance issued by the State Administration for Market Regulation in Shenzhen, focusing on unfair competition in the mobile phone and application platform sectors, highlighting the prevalence of irrational competition and the detrimental practices employed by some companies [1][4] Group 1: Unfair Competition Practices - The article identifies three main unfair competition practices in the mobile industry, referred to as the "three sins": traffic hijacking, forced redirection, and malicious incompatibility [1][8] - Traffic hijacking involves companies using technical means to mislead users into downloading apps from their own stores instead of third-party platforms, thereby infringing on user choice and harming competitors [2][6] - Forced redirection is characterized by misleading prompts and technical barriers that prevent users from accessing desired applications, which has been reported as a significant pain point for users [3][8] Group 2: Impact on Users and Market - These unfair practices not only disrupt user experience but also undermine the competitive order in the market, leading to long-term harm to the innovation vitality of the digital economy [4][11] - Users have reported experiencing complex and frustrating download processes due to misleading compatibility warnings and forced redirections, which ultimately benefit the manufacturers' own app stores [2][3] Group 3: Legal and Regulatory Responses - Legal experts indicate that these practices violate various laws, including the Anti-Unfair Competition Law and the Consumer Rights Protection Law, which protect user rights and fair competition [8][9] - The article mentions ongoing efforts by regulatory bodies to establish clearer standards and guidelines to combat these unfair practices, including the introduction of safety requirements for "shake to trigger" advertisements [10][11] Group 4: Industry Reactions and Future Directions - The article notes that major smartphone manufacturers and e-commerce platforms have not yet responded to inquiries regarding compliance with the new guidelines [9] - There is a call for a multi-faceted governance approach involving government enforcement, industry self-regulation, and public awareness to effectively address and mitigate unfair competition behaviors [11]